Top 3 Tips to Talk to Homeowners While Social Distancing
LP Smartside, a trusted affiliate of All Around, recently included our very own Kyle Miller in a post about tips to discuss the build or remodel with their customers while keeping the suggested distance for social distancing. Read the full article on their website, or check out the highlights below.
Communicate Your Business Approach: Both Miller and Kruse agree that to maintain business, your first priority should be to proactively communicate how your business is addressing safety and how you are adapting your business model to take social distancing into account to both current and potential customers.
Miller suggests, “Be sure to communicate that you are still open for business, and that you are taking measures to show that you care for your customers’ safety. We send every new prospective customer a copy of our Safe Consultation Guidelines and gauge their level of comfort around in-person meetings on our initial phone call. It’s been extremely effective in maintaining customer confidence.”
Utilize Digital Communications Tools: Integrating digital tools as their primary form of communication has been essential to Miller’s and Kruse’s businesses, helping them to perform virtual meetings and host virtual events. They have helped to keep projects moving and maintain face-to-face interaction as a priority when talking to potential customers.
Miller says, “I recommend utilizing Zoom or another platform for initial new customer calls. Once you’ve landed the project, opt for video conferences over phone calls to review your selected exterior siding materials, your company playbook, the project estimate and any other details related to the project in order to maintain a more personal connection and answer questions efficiently in real time.”
Regularly Maintain Social Media as Communication Vehicle: Miller and Kruse recommend optimizing your social channels with the increased time potential customers are spending on these platforms. Beyond promoting your business, they say social media can also be used to create conversations by sharing creative, compelling videos.
Miller suggests, “With the extra time, take tutorials around how to promote Facebook posts to homeowners in specific areas to attract the right customers. To gain more exposure organically on Facebook, ask your employees, friends, family, or existing loyal customers to ‘Like’ and ‘Share’ your Facebook posts.” To promote your company’s attention to safety, Miller adds, “Post videos of your company performing work at a safe distance.”